Soap Opera: the inside Story of Proctor and Gamble geneeskunde Uiteraard baseert Craeynest zich op

Uiteraard baseert Craeynest zich op de belangrijkste onderzoeksgegevens en theorieën uit de ontwikkelingspsychologie

Jean Philip De Tender maakt al meer dan 20 jaar televisie bij de VRT

Het is schrikken bij die vraag

Part 5 concludes the book with an updated discussion of the ethics of research

Soap Opera: the inside Story of Proctor and Gamble geneeskunde Uiteraard baseert Craeynest zich opAs the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America's thirteenth largest company, lauded by business schools as a model for success. But behind P&G's wholesome image is a control obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." The company demands conformity and unquestioning loyalty from its employees, who work in