Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red DEEP CLEANSE elasticity

elasticity

used before the conditioner and treatment

and plant extracts to hydrate

The Keratriplex treatment helps reduce breakage by up to 80%

Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red DEEP CLEANSE elasticityGoldwell Elumen Play Vivid Red is a semi permanent hair color with direct dyes for low commitment shades that fade on tone. Goldwell Elumen Play Vivid Red is a semi permanent color for anyone who wants low commitment shades they can change easily to follow trends. Its specially selected direct dyes sit on both the outer and inner levels of the cuticle for extraordinary intensity, giving color shine, brilliance, and a healthy looking Glow Effect.