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The Psychology Book Art & Design Graphic Design Guha has uncovered myriad previouslyAre we true individuals.. or do we all conform? what makes us remember and why do we forget? How can we really measure intelligence? Questions like these underpin the work of the world's major thinkers and experimenters in the fascinating field of psychology. Written in plain English, The Psychology Book is packed with pithy explanations that cut through the jargon, diagrams that untangle knotty theories, memorable quotes, and witty illustrations that