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Saving Capitalism From Short-Termism Science But it's not all badBookBusiness leaders today obsess over quarterly earnings and the current stock price and for good reason. Corporate joint typically focus on short term profits rather than long term value creation. Nothing is more harmful to businesses and to the oader economy. Few business thinkers in recent decades have contributed more to this subject than Alfred Rappaport. As an author and educator. Rappaport is a pioneer in developing the principles of values