Lubalin's Typografie voor de Saturday Evening Post japan and usa Poster features a blue-toned portrait

Poster features a blue-toned portrait of Stein on a blue background with white lettering

please note vertical and horizontal fold lines along with light creasing of left-hand side border

please note creases and wear along the border

but everyone has discovered that Amaro Cora seltzer is more delicious than an aperitif

Lubalin's Typografie voor de Saturday Evening Post japan and usa Poster features a blue-toned portraitPromoting an exhibition of "Lubalin's Typography for the Saturday Evening Post" in Hilversum, North Holland. Herb Lubalin was an American advertising designer who helped coin the term "graphic expressionism," referring to "the use of typography or lettering as a creative means of expressing an idea, to elicit an emotional response from the viewer and not just a mechanism for assembling letters on a page." Artist: Pieter Brattinga Printer: Kantine