food for soft rich hydrating treatment mask Bleach & Peroxide Dry to the touch

Dry to the touch

thanks to Joico's exclusive Quadramine Complex

Calura Gloss delivers an incredibly glossy finish without any lifting power

Vegetable Keratin

food for soft rich hydrating treatment mask Bleach & Peroxide Dry to the touchMatrix's Food For Soft Intense Hydration Treatment Mask restores moisture to even the driest, most porous hair from root to tip. Its formula, concentrated with avocado oil and hyaluronic acid, attracts water like a sponge to fill in dry, porous cracks. The Food For Soft mask tames frizz and provides 7x more hydration for up to 72 hours*. It leaves hair smooth, soft to the touch, and shiny. It can be used daily. *Use of the Food For Soft shampoo,