Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's Directors - S

Directors - S

"instead clichy Monday March 5 novelties of the season premium to all buyers"

Portrait of Percy Pape

James Millican

Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's Directors - S"Playing cards free Save the coupon with Raleigh cigarettes now 15 Redeemable in high grade initialled playing cards" A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.