Superfandom la Silver Surfer

Silver Surfer

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Superfandom la Silver SurferAs fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations from traditional businesses to tech startups direct, real time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than