More Than A Name: An Introduction To Branding Pop Art / Poster Together they are The Secret

Together they are The Secret Seven - ready to solve any mystery

In the first twelve months your baby develops at an incredible rate

and many more characters

More broadly

More Than A Name: An Introduction To Branding Pop Art / Poster Together they are The SecretThis book explores the new world of the brand now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best known brands and brand agencies.