IBM, Paul Rand’s Graphic Standards Manual reprint Architecture The playing stopped

The playing stopped

Réédition critique en français d'un ouvrage absolument précurseur et fondamental pour l'inclusion des problématiques sociales

Laurie Courbier

Il vise par ailleurs à susciter de nouvelles réflexions et pistes de recherche quant à cette vocation initiale

IBM, Paul Rand’s Graphic Standards Manual reprint Architecture The playing stoppedISBN 979 10 95991 07 6 In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the companys design as a whole, from products to communication right up to the architecture of the buildings. Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the IBM Graphic Design Program. The series of